"My latest promotional trip to Canada was overseen by Parmjit - and was wonderfully exhaustive. Planning and execution were second to none and I really felt Parmjit was going the extra mile, for which I'm grateful. The book got to number one in the Canadian charts and stayed there for the duration - wouldn't have been as much fun, or nearly so successful, without you, Parmjit. You rock. " Ian Rankin, international best-selling author"Parmjit Parmar is one of the best publicists I have had the pleasure of working with. Her pitches are always on track with what our publication covers, and she seems to truly understand an editor’s job." Kim Shiffman, Senior Editor, PROFIT"I have worked with Parmjit over the past year and have seen my profile in the country increase dramatically. She works well with the media and is quick to respond to their needs. She looks at promotion “outside the box” and comes up with a creative approach for each new idea or event. Parmjit is personable with everyone she works with and I am looking forward to continuing our relationship with the launch of my new book this fall." Rose Reisman"To organise TV and radio interviews for the first week in January, at short notice, for a UK author on a flying visit to Toronto cannot be an easy task. Parmjit Parmar however made it look easy. She arranged two full days of live TV and radio interviews, on relevant programmes hosted by enthusiastic and interested presenters. I can’t wait now to see how the sales figures grow as a result." Robert Ashton, Author of ‘The Life Plan’“Parmjit puts her heart and soul into every campaign. By customizing the messaging for various producers and editors, she finds a way to make her pitches work well for many audiences. As a result, her booking rates and results are well above average.” Dana McCauley, chef, spokesperson, author and Food Trends Expert“You are super efficient. If I ever write a book, I hope you promote it! Many thanks.” Liz Clarke, The Washington Post"You did a great job for us again, and we appreciate how your efforts really drove word of mouth. The print and broadcast coverage you generated was overwhelming; every day there was something for our authors, both in Canada and in the US. We could see the sell-through numbers jump every time there was another hit. Thanks for all of your hard work, Parmjit!" David Caron, Assistant Publisher, ECW Press“Parmjit Parmar is an exceptional publicist. She mixes vision and creativity with attention to detail, shows great enthusiasm for any project she’s involved in and keeps you informed every step of the way. And she gets results.” Peter Robinson, author of "Playing with Fire" (McClelland & Stewart)“Parmjit Parmar is a publicist who has very quickly established herself as a gifted publicist whose clients are fortunate to have such a dedicated advocate. She is passionate, professional and creative in her pitches. She spends the time to know the material well and to pitch it in a tailored way that makes it hard not to stop, even in the midst of a busy day, and listen attentively. Over the past year I have had a number of her authors on Fine Print, BioLibrary and Tech Books and in Fine Print Magazine. Each one was a super addition to our line up and I was grateful for Parmjit’s persistent (in the right way) advocacy for her authors and innovative story angles. She not only benefits her authors with her creative angles but assists media in the work we do. I consider her one of the top publicists in this town!” Carolyn Weaver, Producer, Fine Print, BioLibrary and Tech Books"Parmjit Parmar took my book -- a first novel that had been catapulted out into the void without vision, support or backup from its publishers -- and put it on the map. Her unfailing imagination, her contacts, her perseverance, her flexibility and her lovely good humour turned a near non-event to a happening thing. If you have something important -- a book, a product, an enterprise -- you want people to sit up and take notice of, she's the one to do it. And she'll make you feel good every step of the way." Varda Burstyn, author of "Water Inc", Toronto, May 2005“Parmjit Parmar is simply the best publicist I've had to work with in my publishing career. She's hard working, persistent, innovative, open-minded, and thoughtful. She cares about her clients. She has no attitude; she knows this is a learning game--making new contacts, figuring out new publicity angles, and opening up the territory for the people she represents. She's ethical in ways that surprise you, clearly giving extra effort for the dollar paid. She also has a personal touch. I've never worked with a publicist before who made such an impact on the people she works with. Newspaper and magazine interviewers all talk about her with an affectionate admiration. The last interview I had, a couple of weeks ago, was in Montreal - the interviewer went on about Parmjit, how she wouldn't give up, how courteously and effectively persistent she was. There's nobody like her.” Douglas Glover, author of the novel “Elle”
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