GOAL:
Our goal in dealing with Ms. Reisman, an already known personality in the food, nutrition and balanced living sector, was to increase her profile and effectively build the Rose Reisman Brand. The other aspect of this campaign dealt with educating Canadians about nutrition, healthy, balanced lifestyle choices and the perils of obesity.

SOLUTION:
Beginning in early 2006, Montana Ridge began an intensive campaign geared at garnering Ms. Reisman enhanced national media exposure on radio, television, in large venue speaking engagements, and in the promotion of her new (and 16th) book: “The Balance of Living Well: 6 Ways to Achieve Total Harmony in Your Life.”

RESULTS:
By positioning Rose as an authority on healthy living coupled with her sound nutritional background, Montana Ridge was able to place her on CTV's Canada AM for live cooking demonstrations based on her fun, healthy and delectable recipes.

Rose can also be heard every Monday at 12:35pm on Newstalk 1010 CFRB’s Toronto at Noon with Kelly Clutrara in which she tackles some tough subjects including: Juvenile Obesity and Diabetes - how to turn back the tide, Eating On the Run - how to do it effectively, and Keeping It Together - for busy, working moms.

Rose is now a speaker with the OutStanding Women Speakers organization offering motivational, insightful and candid speeches about living well in our fast-forward society.

Her work as the new spokesperson for balanced living for McCain’s foods has shown Rose in a new light - on TV commercials for the food company’s meal-time offerings, combining good eating with McCain’s products. She has also developed healthy menu options for the Pickle Barrel restaurant chain to much acclaim.

Tied to all of this, Rose has strategically partnered with Dr. David Macklin, one of Canada’s leading physicians in the weight care management sector. Together, this unstoppable duo has spoken on television, radio and in print about the obesity epidemic gripping North America and what can be done before it's too late.

The net result of these efforts has meant Rose has received incredible exposure nationwide; more Canadians now than ever know who Rose Reisman is and more importantly what she stands for - getting Canadians to lead healthy, balanced lives.